Lee Barnes

Form Function · Brand and team workshops, and coaching, with Lee Barnes

Form. Function. Flow.

Better brands and better teams, built in the room with games, not slides. Three stages. Buy one, or run the lot.

01 · Set direction

FormWhat we stand for, and who we are

Purpose, values, position. For a brand, a team or a new leader. You leave with it written down on one page.

  • Brand platform day
  • Culture Cards
  • Little Boat
  • Ikigai map

One day for a team or brand. Three sessions for a leader.

02 · Build the engine

FunctionHow the work actually gets done

Roles, rituals, process and objectives. Hands-on sessions that end with a plan the team wrote itself.

  • Team charter
  • Process map
  • OKRs
  • Red and Blue Ball

Half a day to a day, teams of 3 to 15.

03 · Keep it alive

FlowSo it still holds in six months

Light-touch follow-ups you can pick up or pause: coaching, pulse checks and away-day energisers.

  • 1 to 1 coaching
  • Pulse check
  • Time Capsule
  • Energisers

Quarterly, or as needed.

The kit.

Every session is built from tools like these. Simple to run, hard to forget, and every one of them produces something you can pin on a wall.

  1. Little Boat

    Where the team is heading, who is rowing, and what is weighing the boat down. On one sheet, in 40 minutes.

  2. Culture Cards

    Pick the five behaviours you would hire for. Argue about the sixth. That argument is the culture.

  3. I Like, I Wish, I Wonder

    Three columns that turn a moan into a brief. Works for a team, a process or a brand.

  4. Red and Blue Ball

    A fast game about time. Red is the work that gets noticed, blue is the work that keeps the lights on. Most teams are surprised.

  5. Time Capsule

    Seal the team's hopes for the next year. Open it together when the year is up.

  6. SCARF and TERA

    Why change lands badly, and what to do about it. Status, certainty, autonomy, relatedness, fairness.

  7. Ikigai Map

    For leaders stepping up: what you love, what you are good at, what the role needs. The overlap is the plan.

  8. Team Charter

    Roles, rituals, how we decide and how we disagree. Written by the team, not for it.

  9. Process Map

    Draw how the work really flows, find the handoffs that hurt, fix those first.

  10. Objectives and OKRs

    Turn a big aim into three things to move this quarter, with a number on each.

  11. Pulse Check

    Six questions, every quarter. Watch the trend, act on the dip.

  12. Away-day Energisers

    Short, physical, slightly daft. They do more for trust than a round of introductions ever will.

Grounded in

ILM Level 7 coaching and mentoring · CMI Level 5 leadership and management · Mini MBA in Brand Management with Mark Ritson · and the models that hold up: GROW, SCARF, Double Diamond, Johari Window, Tuckman, Goleman, the Five Dysfunctions. Used quietly, under the games.

Where would you start?

Slide each one to where your team honestly sits today. The shape tells you which stage to begin with.

Start with Form. Get the direction clear and the rest gets easier.

Two Shores rum range with World Rum Awards golds
Same method, applied to a brand: consultant to Outcast Brands from a blank page. World’s Best Column Still Rum, 2024. Best Brand, 2023.

Tell me what you’re wrestling with.

Two or three partnerships a year, alongside my day job as Head of Brand at the University of Leeds. We start with a 30-minute chat, no charge.

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